I use social media, and I encourage others to do so too for their businesses as it can be such a powerful tool, and yet so many people don't engage and are missing out on a what is essentially a free opportunity to boost themselves and their companies.

Each tool whether it be LinkedIn, Facebook, TikTok, X (formerly known as Twitter), Instagram, Pinterest or Snapchat has its own audience, and the first thing is to work out who you want to communicate with and how to reach them.

I firmly believe in a multi-angle approach and use different ones to 'speak' to different audiences and change my messaging each time to reflect the tone that I want to use.

LinkedIn is a must in my eyes. I have seen much more growth and engagement with this for businesses than other mediums, but you also have to know how to use it to its fullest potential to get the best results and 'oil' the algorithms, because it is all about algorithms to get you the biggest impact.

If you want to learn more then Digital Jersey runs free courses with JAMES A. MATTHEWSON 🇯🇪🇬🇧 from time to time that are very good, or if you want a quick chat and a few pointers then send me a note.

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