Review it, plan it and communicate it

Change Management.

Lots of businesses and projects hit crossroads and need to go through a process to adapt, change and ultimately get better.

William will support you on that journey, making sure that the decisions taken are prioritised and aligned with your business goals.

As a starting point he will work with you to undertake a review of where you are, and then collectively plan the way forward to define the objectives, plan the strategy, decide on the tactics and actions and regularly review the progress in an agile way to maintain the focus on achieving the corporate goal.

William has often been described as a facilitator who gets things done in a timely fashion, and he will work with you to achieve what you want in the most cost-efficient way.

Strategic sales planning.

Perception is everything. Effective brand management builds loyalty, increases the value of an offering and can in turn support price increases.

William has extensive experience in both building and managing brands and sales in the FMCG sector - (Fast Moving Consumer Goods) - working with high street retailers as well as wholesalers, processors, other outlets and local markets.

William will challenge you to gain a better understanding of your own market and help you to build a profile that resonates with the key target audience, promoting your business and product offering using a mix of online and offline tools.

Communicate & engage.

Effective internal and external communication have both become increasingly important.

From an external perspective William has built and managed websites, managed social media marketing campaigns and has extensive experience in media relations, including working on television advertising and mainstream programmes. He can help you with presentations and work with you to define and promote key messages to key stakeholders.

Effective internal communications are a vital part of engaging with, updating and motivating colleagues. William will work with you to embed this as a core purpose of the business.